RESUME
EXPERIENCE
Highland Ag Solutions
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Remote
Director of User Experience
(Aug 2021 – Jun 2024)
- Led the enhancement of existing features and new SaaS products, resulting in a 37% decrease in customer compliance issues and significantly increased user satisfaction metrics.
- Developed multiple design systems and cultivated cross-team collaboration that optimized the product development cycle, and reduced design inconsistencies.
- Orchestrated initiatives that guaranteed all Highland Hub products met ADA standards, contributing to greater accessibility and engagement for diverse customer groups.
- Partnered with product and engineering teams to convert complex business requirements into intuitive user-focused designs, leading to a 14% increase in average user audit scores.
Ashley Furniture
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Tampa, FL
Director of User Experience
(Aug 2021 – Jun 2024)
- Managed a team of 8 UX Designers, 2 Web Content Managers, 1 UX Copywriter, and 1 Project Manager. During my 4 year tenure from 2016 to 2021, E-Comm revenue grew from $62M to $798M (1187.10%).
- Spearheaded the redesign of AshleyFurniture.com and native mobile apps, driving a 25% increase in user engagement metrics through A/B testing and user feedback sessions.
- Created roadmaps and customer journey maps, aligning user needs with ROI strategies for new features, resulting in favorable business outcomes.
- Oversaw the development of a breakthrough logistics app that boosted customer delivery times by 42%, significantly enhancing customer satisfaction and operational efficiency.
Senior Manager, User Experience
(Jul 2018 – Jul 2020)
- Directed a team of 5 UX Designers, 1 Product Manager, and 1 Copywriter, while contributing as a team member on key projects.
- Successfully guided the UX team and 4 developers in building Ashley Furniture’s first native mobile app for both Android and iOS platforms.
- Deployed data-driven design models to revamp product detail pages (PDP), resulting in a 37% increase in user satisfaction within targeted test groups.
- Organized design sprints and “lunch & learns”, open to all for sharing UX principals and terminology to provide clarity and alignment around common goals.
Senior UX Architect
(Nov 2015 – Jul 2018)
- Mentored UX Designers in one-on-ones and team building sessions, achieving a 27% improvement in project completion times from enhancing skills and team cohesion.
- Conducted user research and testing to produce low and high-fidelity wireframes, resulting in improved user navigation and overall performance.
- Refined the checkout process to reduce cart abandonment rates by 1.4%, contributing to increased overall sales and elevated product usability with engaging new features.
- Designed creative assets such as custom iconography and illustrations for furniture dimensions.
Conoco Phillips
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Bartlesville, OK
Senior Analyst, UI/UX
(Jul 2013 – Sep 2015)
- Established the UX department and pioneered the company’s first design system to streamline processes, providing design consistency, and reducing development time.
- Developed and implemented a comprehensive UX strategy for data-intensive enterprise applications, enhancing user efficiency by 30% through optimized workflows.
- Facilitated user interviews and prototype testing throughout UI development, yielding actionable insights that boosted employee satisfaction by 22%.
- Collaborated with the Emerging Technologies team to evaluate new product viability, aligning business needs and increasing project success rates by 8%.
Moffitt Cancer Center
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Tampa, FL
Web Designer
(Mar 2011 – Mar 2013)
- Managed content for moffitt.org, boosting website traffic and user engagement.
- Maintained three additional WordPress websites, ensuring consistent branding and achieving a 12% increase in site visits.
- Expanded Moffitt’s social media platforms, increasing follower engagement and trained colleagues on the Sitefinity content management system.
- Aligned efforts with research departments, improving research contributions and streamlining each groups ability to share information.
Tampa Bay Buccaneers
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Tampa, FL
Interactive Graphic Artist
(Mar 2007 – Feb 2011)
- Aligned with Web Developer to launch 2 new team websites within 4 years, achieving a 37% increase in engagement and fan interaction.
- Created a new ticketing micro-site using data analysis, streamlining the ticket purchasing process and increasing season ticket sales.
- Designed game day animations for the Jumbotron, enhancing the fan experience, while increasing social media buzz by 15%.
- Facilitated bringing 3D work in-house by learning 3DS Max and reducing the football season department budget by $237k.
SKILLS
• Axure RP
• Figma
• Design Systems
• Adobe Creative Cloud
• Product Design
• Prototyping
• Wireframing
• Agile Methodologies
• Azure DevOps
• Lean UX
• UX Analytical Tools
• E-Commerce
• Human-Centered Design
• UserTesting.com
• HTML/CSS
• Design Thinking
• Usability Research
• WCAG & ADA Compliance
EDUCATION
Bachelor of Fine Arts
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Graphic Design
Winthrop University
– Graduated 2002
Certification
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Web Design
University of South Florida
– Completed 2013
AWARDS & HONORS
• 2024 Advisory member for the Customer Experience (CX) program at the University of Oklahoma
• 2023 Ag Breakthrough Award for Analytics Innovation of the Year
• 2006 ADDY Award – Online/Interactive – Hasbro Transformers Cybertron Primus
• 2004 National Conventions and Visitors Bureau Award for Destination Charlotte Newsletter
• 2002 National Deans List