AI Pricing Engine and Market Platform
The Ashley Market Platform (AMP) was a major initiative designed to provide vendors with a comprehensive backend system. This platform enabled vendors to set up storefronts, track sales through real-time analytics on both the dashboard and the product page, similar to the pricing engine used by Amazon sellers for managing products. During this project, I began using Adobe XD, a departure from my usual prototyping tool, Axure RP. I was thrilled to explore the numerous features and new technologies in AMP, adding them to my growing collection of skills and knowledge accumulated over the years.
The Dashboard
From the AMP dashboard, the vendor has access to a robust navigation, pricing analytics, fulfillment metrics, as well as the Market Inspector and AMP University.
Starting with the navigation:
- Catalog manages all aspects of their product placement and storefront.
- Inventory Planning handles logistics, shipping and inventory levels.
- Orders category is everything involving customer orders
- PPMA is the Profit Pricing Market Automation which uses software to automate the pricing process by analyzing the market and setting prices through an algorithm that can be adjusted by the user.
- Advertising gives the user freedom to set their own advertising strategies on their storefront as well as purchase premium placement on other pages of the Ashley HomeStore site.
- Reports provides a wealth of data for customizable reporting.
- Customer Care & Performance tracks customer ratings, communications and case log.
- AMP University includes a wealth of videos for onboarding vendors, FAQs and tutorials on each AMP subject.
AMP University
A wealth of information and training videos on Ashley Market Platform, such as storefront setup or deeper dives into specific functionality.
Ashley Market Inspector
On the right of the product detail page, lies the Ashley Market Inspector, providing real-time statistics with price comparisons driven by AI.
Conclusion
Key features like real-time price tracking powered by AI, a productive dashboard, storefront wizard, attentive customer metrics and a generous amount of training elements makes the Ashley Market Platform a must-build for the future. If you would like to explore all of the prototype, I would be happy to provide a interview demo upon request.
