ABOUT
Design leader with 10+ years of expertise in user experience and product strategy, driving growth across E-Commerce, SaaS, mobile, and enterprise platforms. Skilled in mentoring teams and fostering collaborative environments that fuel creativity and innovation, with a proven track record of delivering user-centered solutions that meets business objectives. I consider myself fortunate to have a career that allows me to pursue my passion while inspiring others to do the same.
SKILLS
• Adobe Creative Cloud
• Agile Methodologies
• Axure RP
• Azure DevOps
• Design Systems
• Design Thinking
• E-Commerce
• Figma
• HTML & CSS
• Human-Centered Design
• Product Design
• Prototyping
• Sitecore
• Usability Testing Tools
• User Research
• WCAG & ADA Compliance
• Wireframing
• WordPress & Elementor
EXPERIENCE
Spectrum Brands
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Remote
Digital Experience Designer
Mar 2025 – Oct 2025
- Led website planning and ideation sessions to enhance consumer engagement, streamline navigation, and drive ongoing site optimization.
- Analyzed behavioral data and performance metrics to recommend solutions that delivered a best-inclass,user-centered digital experience.
- Delivered site engagement and conversion goals in collaboration with cross-functional teams.
- Built scalable design systems, wireframes, and interactive prototypes to support rapid iteration and optimize conversion pathways.
- Designed and implemented AI-powered chatbots to improve user support, streamline customer interactions, and reduce friction in the purchase journey.
CE Design
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Freelance
Lead UX Architect
Jul 2024 – Feb 2025
- Created end-to-end UX design projects for multiple clients, including user research, information architecture, wireframing, and prototyping to deliver intuitive, user-centered digital experiences.
- Collaborated directly with stakeholders to translate their business goals into actionable design strategies that aligned with user needs and product vision.
- Conducted usability testing and user interviews to validate design decisions, optimize user flows, and enhance overall product performance and engagement.
- Produced detailed UX documentation, including user journey maps, personas, and wireframes, ensuring seamless communication and alignment across cross-functional teams.
Highland Ag Solutions
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Mulberry, FL
Director of User Experience
Aug 2021 – Jun 2024
- Directed new SaaS product rebuilds, driving a 37% improvement in government audit scores.
- Led accessibility initiatives ensuring all Highland Hub products complied with WCAG and ADA standards.
- Collaborated with product and engineering teams to translate complex business requirements into intuitive, user-centered designs, boosting average user audit scores by 14%.
- Built a comprehensive design system and led UX research, user studies, and wireframing for the MarketWatch analytics platform, contributing to the product winning the 2023 AgTech Breakthrough Award for Analytics Innovation of the Year.
Ashley Furniture
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Tampa, FL
Director of User Experience
Nov 2015 – Jun 2021
- Promoted twice during a six-year tenure at Ashley Furniture, advancing from Sr. UX Architect to Sr. Mgr of User Experience, and ultimately to Director of User Experience.
- Started with a group of 5 reports as a Sr. Manager of UX, to growing a diverse team of 12 as a Director of User Experience, contributing to E-Commerce growth from $62M to $798M (2016–2021).
- Led the redesign of AshleyFurniture.com and new mobile apps, increasing user engagement by 26% through A/B testing and user research.
- Developed roadmaps and consumer journey maps, aligning user needs with ROI strategies to deliver measurable business outcomes.
- Directed the creation of a logistics app for delivery drivers that improved their times by 11%, elevating customer satisfaction and operational efficiency.
Conoco Phillips
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Bartlesville, OK
Senior Analyst UI/UX
Jul 2013 – Sep 2015
- Established the UX department and introduced the company’s first design system, ensuring consistency and reducing development time.
- Designed and executed a UX strategy for data-heavy enterprise applications, improving user efficiency by 30% through streamlined workflows.
- Conducted user interviews and prototype testing, generating insights that increased customer satisfaction by 22% per survey results.
- Partnered with the Emerging Technologies team to assess product viability.
Moffitt Cancer Center
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Tampa, FL
Web Designer
Mar 2011 – Mar 2013
- Managed content for moffitt.org, boosting website traffic and user engagement.
- Maintained three additional WordPress websites, ensuring consistent branding and achieving a 12% increase in site visits.
- Expanded Moffitt’s social media platforms, increasing follower engagement and trained colleagues on the content management system.
- Aligned efforts with research departments, improving research contributions and streamlining each groups ability to share information.
Tampa Bay Buccaneers
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Tampa, FL
Interactive Graphic Artist
Mar 2007 – Feb 2011
- Aligned with Web Developer to launch new team websites, achieving a 37% increase in engagement and fan interaction.
- Created a new ticketing micro-site using data analysis, streamlining the ticket purchasing process and increasing season ticket sales.
- Designed game day animations for the Jumbotron and updated website on game day.
- Facilitated bringing 3D work in-house by learning 3DS Max and reducing the department budgetby $237k.
EDUCATION
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Rock Hill, SC
Bachelor of Fine Arts | Graphic Design
York Technical College
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Rock Hill, SC
Associate of Applied Science | Computer Science
PROFESSIONAL DEVELOPMENT
Certification
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Certified Scrum Master (CSM)
Scrum Alliance
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Credential ID: 001724358
Certification
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Web Design
University of South Florida
Certification
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Becoming an AI Product Leader